But we know we can always do more. Which is why we spend a lot of time listening to clinicians and patients, finding out how we can improve our products and develop new ones. We call this constantly creating better. Also, to ensure everyone who uses our products benefits fully from them, we offer Optimum Medical Support, a flexible educational resource. If you’re a clinician, we offer in-depth product training with our own clinicians, using a range of materials, including videos, animations, booklets and user guides.

We also run webinars and focus groups, and provide a website dedicated to educational support. And for patients, we provide helpful information about the procedures and products involved in their treatment. All focused on the best possible outcome for patients.

We work with international partners around the world to distribute our products. We choose partners with expertise in urology and lubrication to help ensure our products are available where and when the patient, carer or clinician needs them. In New Zealand we are working with EBOS Healthcare.